Headvertise sold advertisers access to college campuses through the students themselves. Participants wore temporary forehead tattoos for a week, taking them into class and out with friends.
Mechanism
An agency connecting advertisers with student participants.
Distribution
Campus audiences and news coverage.
Reported outcome
Students were paid to participate. Total company revenue is not known.
Andrew Fischer listed his forehead on eBay for 30 days of advertising. SnoreStop won the auction at $37,375, and the temporary tattoo became a news story.
Mechanism
A temporary tattoo sold through an online auction.
Distribution
eBay, television appearances, and his own website.
Reported outcome
$37,375 winning bid reported for 30 days. Other later earnings are separate.
Jason Zook wore a different sponsored shirt each day and made photos and videos for the brand. Companies were buying his content and audience alongside the space on the shirt.
Mechanism
Daily clothing sponsorship combined with online content.
Distribution
Social media, video, and a growing personal audience.
Reported outcome
The founder reports more than $1 million over the business’s lifetime, not one campaign.
2003
2003
2005
2005
2009–13